Privacy Policy

1. Data controller

Plaxeruniomx, S.A. de C.V. (hereinafter "Plaxeruniomx"), with registered address at Av. Paseo de la Reforma 505, Floor 12, Col. Cuauhtémoc, Alcaldía Cuauhtémoc, C.P. 06500, Mexico City, Mexico, is the entity responsible for processing personal data collected through this website.

We are committed to protecting our users' privacy in compliance with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), its Regulations, the Privacy Notice Guidelines, and all applicable legislation in the United Mexican States.

2. Personal data we collect

Through our contact form, we may collect the following data: full name, email address, and the content of the message you send us. This data is used exclusively to respond to your inquiry.

Automatically, when you browse our website, we may collect technical information such as your IP address, browser type, operating system, pages visited, and time spent. This information is collected through cookies and similar technologies, as described in our Cookie Policy, and always subject to your prior consent where required by law.

3. Purpose of processing

We process your personal data for the following primary purposes: responding to your inquiries and information requests, providing you with educational materials on personal finance, and improving our financial guidance services.

As secondary purposes, we may use your data to: send you informational communications about new educational materials (only with your express consent), conduct aggregated and anonymous internal statistical analyses, and comply with applicable legal and regulatory obligations.

4. Consent and Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that all cookies and tracking technologies respect your consent choices. By default, all non-essential cookies are disabled until you provide your express consent through our cookie banner.

You may modify your cookie preferences at any time. The consent you grant is stored locally in your browser and automatically applied on subsequent visits. If you clear your browsing data, you will be asked for your consent again.

5. Data transfers

Plaxeruniomx does not sell, trade, or transfer your personal data to third parties for purposes other than those stated in this privacy notice. We only share information with technology service providers (such as Google Analytics and Google Ads) who act as data processors, and only when you have consented to the corresponding cookies.

In the event that international data transfers are necessary, we will ensure that the receiving country offers levels of protection equivalent to those established by Mexican law, or otherwise implement the necessary contractual and security measures.

6. ARCO rights

Under the LFPDPPP, you have the right to Access your personal data, Rectify it when inaccurate, Cancel it when you consider it unnecessary for any of the stated purposes, or Oppose its processing for specific purposes (ARCO rights).

To exercise any of these rights, you may send a request to contacto@plaxeruniomx.com stating your full name, a clear description of the right you wish to exercise, and any document that facilitates the location of your data. We will respond within a maximum of 20 business days as required by law.

7. Security measures

We have implemented administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing. These measures include data encryption in transit via HTTPS protocol, role-based access controls, and internal information handling policies.

However, no security system is completely infallible. In the event of a security breach that significantly affects your property or moral rights, we will notify you immediately so you can take appropriate measures.

8. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this notice. Data provided through the contact form is kept for a maximum period of 12 months from the last interaction, after which it is securely deleted.

Data collected through cookies is retained according to the timeframes established in our Cookie Policy. You can delete this data at any time from your browser settings.

9. Minors

Our website and services are intended for persons over 18 years of age. We do not intentionally collect personal data from minors. If we discover that we have collected data from a minor without the consent of their parent or guardian, we will proceed to delete it immediately.

10. Changes to this privacy notice

We reserve the right to modify this privacy notice at any time to adapt it to legislative developments, case law, internal policies, or new market practices. Any substantial changes will be communicated through a visible notice on our website.

We recommend reviewing this document periodically. The date of the last update appears at the beginning of this policy.

11. Data protection authority

If you believe your right to personal data protection has been violated, you may contact the National Institute of Transparency, Access to Information and Personal Data Protection (INAI) to request protection of your rights. For more information, visit www.inai.org.mx or call 800 835 4324.