Cookie Policy

1. What are cookies?

Cookies are small text files that websites store on your device (computer, mobile phone, or tablet) when you visit them. They serve to remember your preferences, improve your browsing experience, and provide us with information about how the site is used.

Cookies can be "session" cookies (deleted when you close the browser) or "persistent" cookies (remain on your device for a specific period or until you manually delete them).

2. Google Consent Mode v2 implementation

Plaxeruniomx implements Google Consent Mode v2 as a consent management system. This technology ensures that Google tags (Analytics, Ads) respect your privacy preferences in real time.

When you first visit our site, all non-essential cookies are disabled by default ('denied' state). Google tags automatically adjust their behavior: they do not store tracking cookies or send identifiable data until you grant your explicit consent.

Consent Mode v2 manages the following signals: ad_storage (advertising storage), ad_user_data (user data for advertising), ad_personalization (ad personalization), and analytics_storage (analytics storage). Each can be configured independently.

3. Types of cookies we use

Necessary cookies: Essential for website functionality. These include language preference cookies and consent management cookies. They do not require your consent as they are essential for providing the services you request.

Analytics cookies (Google Analytics): Allow us to collect anonymous information about how visitors use our site, such as the most visited pages and potential navigation errors. Only activated after your consent.

Marketing cookies (Google Ads): Used to measure the effectiveness of our informational campaigns and show relevant content. These cookies track cross-site activity and are only activated after your explicit consent.

4. Managing your preferences

When you first visit our site, you will see a cookie banner that allows you to: accept all cookies, reject all non-essential cookies, or manage your preferences granularly by choosing which types of cookies to allow.

You can change your preferences at any time by clearing the cookies stored in your browser. The cookie banner will reappear on your next visit, allowing you to update your choice.

Your consent choice is stored locally in your browser via localStorage and is automatically applied on subsequent visits to the same site.

5. Third-party cookies

Our site may use third-party services that set their own cookies, specifically Google LLC (Google Analytics for web analytics and Google Ads for informational campaigns). These services operate under their own privacy policies.

Google Analytics (analytics.google.com) collects data anonymously to generate statistical reports. Google Ads (ads.google.com) enables campaign conversion measurement. Both services are subject to Google's privacy policy: privacy.google.com.

6. How to delete cookies from your browser

You can delete all cookies stored in your browser by accessing the privacy or security settings. The exact location varies by browser: in Chrome, go to Settings > Privacy and Security > Cookies; in Firefox, Settings > Privacy & Security; in Safari, Preferences > Privacy.

Please note that deleting all cookies may affect your experience on other websites. We recommend deleting only cookies specific to our domain if you wish to reset your consent settings.

7. Updates to this policy

This cookie policy may be updated periodically to reflect changes in the cookies we use or applicable regulations. We will notify you of any significant changes through a notice on our website.

For any questions about this policy, you can contact us at contacto@plaxeruniomx.com.